Jade Morales Jun 08, 2023 Knowledge. This company is experiencing significant growth today and has over 222 million subscribers worldwide. In 2010, Netflix decided to expand its operation into Video on Demand Streaming while retaining the rental business. PESTEL /PEST / STEP Analysis of Netflix: International Expansion Case Study PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Netflix Aggressive operates in. Strengths in Netflix SWOT Analysis. Alat Terbaik untuk Melakukan Analisis PESTEL Netflix. The business strengths discussed in the SWOT analysis of Netflix Inc. Political Considering all the markets in which Netflix is present, it is safe to say that there is a dominant political stability in most of these countries. Despite the challenges posed by political, economic, social, technological, legal, and environmental factors, Netflix has been able to leverage its strengths to overcome these obstacles. In fact, the analysis. 5 - Context. The 5Cs of Marketing Analysis are -. Netflix in 2011 case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. Analyze the Netflix Netflix's external competitive environment to identify opportunities and threats. 2021. PoliticalPESTEL /PEST / STEP Analysis of Netflix: Pricing Decision 2011 Case Study. Due to its huge population, India represented a lucrative market. Disney's PESTEL Analysis is essential for understanding the company's external environment. 1973/Getty Images. 2. However, for Netflix to meet copyright law standards with content providers, the company had to put blockers in place. Netflix is the leading provider of entertainment streaming services all over the globe. In this article, we will do a PESTEL Analysis of Disney. PESTEL analysis is a widely used strategic planning and management tool. The VRIN/VRIO analysis is a strategic tool that is used for the assessing and evaluating the resources of a company, and determining its strategic advantage, and competitiveness. This the pestle analysis of NetFlix company, this PPT is just made for information and was a part of the project in our college. The SWOT analysis report for Netflix essays the detailed strengths, weaknesses, opportunities and threats of this streaming mogul which has traversed a rich trajectory in online media space. A good case study to look at the importance of the political is how Netflix has promoted the announcement of the program “Narcos” in Spain. The company was founded by Reed Hastings and Marc Randolph in 1997. For the full year, analysts now forecast 23% EPS growth, followed by an even-bigger. Sometimes the movies’ discs had scratches; the CDs and DVDs didn’t work at all. Let’s start with the impact of political factors on Facebook’s performance. Se incluyen factores políticos, económicos, socioculturales y tecnológicos. McDonald’s Employees. Dengan bantuan ini, anda boleh melihat gambar rajah dengan serta-merta. This company is experiencing significant growth today and has over 222 million subscribers worldwide. The SWOT analysis is a recognized tool to identify an organization, department, product, or service’s strengths, weaknesses, opportunities, and. This SWOT framework application highlights cybercrime, which is a technological trend that shapes the industry, as can be assessed through a PESTEL analysis of Netflix Inc. Netflix, an online video content provider, serves about 80 million subscribers globally spread across 190 countries. Download Now. Netflix: Pricing Decision 2011 case study (referred as “Netflix Streaming” for purpose of this article) is a Harvard. The 4K television market has seen a ten-year growth of 43% in the US, with the market estimated to be worth $71. 5. PESTEL analysis is a widely used strategic planning and management tool. The PEST Analysis is an external analysis in which “P” represents Politics, ‘E’ for Economic, ‘S’ for social and ‘T’ for Technology. It is important to note that the Netflix Inc The Disruptor Faces Disruption PESTEL Analysis will be market specific, and the implications of the factors change for a company. As a large, global retail company, Amazon has been able to take advantage of the shift. chapter iv: pestel analysis 11 chapter v: swot analysis 16 chapter vi: porter’s five forces analysis 20 chapter vii: business and corporate level strategies 24 . 2. As a result, we can identify the main opportunities and threats that Walmart’s management should consider when planning strategically for the coming years. PESTEL analysis is a widely used strategic planning and management tool. This case study will review the market environment of Netflix in India and propose ways to increase its presence in this region. Netflix PESTEL Analysis Netflix is the world’s largest online streaming entertainment service provider. Netflix success was followed by the establishment of many other DVD rental companies. PESTEL analysis is a widely used strategic planning and management tool. Posted by Freddie Murphy on May-12-2018 . looks to expand and leverage its competencies. Another way of understanding the external environment of the firm in Netflix in 2011 is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. Introduction to Netflix. The name of the case study is Netflix's 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers. Introduction. Preferences differ based on local tastes of people. 15/10/2020 PESTEL Analysis of Netflix 4/6 Environmental factors are of relevance in the context of nearly every large business which is because how businesses impact the environment has a direct impact on their social reputation and brand image. 2. However, for Netflix to meet copyright law standards with content providers, the company had to put blockers in place. 0%). Won-Yong Oh, Duane Myer provides extensive information about PESTEL factors in Netflix. 5. Alibaba’s main products and services are as follows;los Análisis PESTLE de Netflix evalúa las estrategias comerciales de la empresa en función de muchos factores. Max Oltersdorf, David Robinson provides extensive information about PESTEL factors in Netflix. 2 billion brand value) Beyond the Castle: An Analysis of the Strategic Implications of Disney+ Jordan Sturgill Follow this and additional works at:Part of theMarketing Commons This Honors Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. market. Mining, manufacturing and utilities activities contributed 26. Completing your PESTLE is the perfect way to map out your external environment and doing it well can improve your other frameworks, such as SWOT. In this blog we will conduct the PESTEL analysis of Netflix. Economic factors that affect India. Synopsis. The PESTEL / PEST Analysis of Netflix: Valuing a New Business Model HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. The PESTEL analysis provides a way to review factors that impact business positively or negatively. Tesla’s case involves the automotive industry, the energy generation industry, and the energy storage industry. Also, it has a DVD-by-mail renting service. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Netflix’s growth. Faktor Politik. Netflix has three monthly subscription levels, including basic, standard and. Abstract. 9 billion (digitaltveurope. Business / By Gennaro Cuofano / August 26, 2023. PESTEL Analysis diagram requires you to add Political, Economic, Sociological, Technological, Legal, and Environmental content so that the reader will understand what influences an organization. The PESTEL analysis, also known as the PEST, allows you to study your company’s global environment in order to make relevant business decisions. (Netflix), the world's leading provider of subscription video on demand (SVoD), launched its Indian platform on January 6, 2016. Netflix, Inc. Netflix faces moderate new entrant threat, which means new entrants do not have a significant influence on Netflix ’ market share. The SWOT/TOWS analysis report for this ecommerce business focuses on providing insightful details about the internal and external analysis of the company. 99 per month for their standard plan. Exchange-Traded Fund (ETF)Netflix’s core values are (1) wise judgment, (2) selflessness for the business organization, (3) courage to take risks and do what is right, (4) effective communication, (5) respectful inclusion, (6) integrity and ethical conduct, (7) passion for the business success of Netflix, (8) flexible innovation, and (9) curiosity for learning and. Furthermore, the younger generation in India had. You pay a monthly subscription to have access to this portfolio. as they determine the overall economic environment of the country. Scotts Valley, Reed Hastings, and Marc Randolph are the founders of Netflix. Alibaba Group is a China-based e-commerce platform, retail, and tech multinational brand. Netflix made the audacious statement that it allowed customers to stream TV shows and movies to their PCs in 2007. In recent years, the company has seen rapid growth because of people staying at home because of lockdown. PESTEL analysis of Facebook 2023. is an American electric vehicle and clean energy company founded in 2003 by entrepreneur and business magnate Elon Musk. 3 SWOT and PESTEL Analysis applied to Netflix Inc. It looks at Political, Economic, Social, Technological, Environmental, and Legal factors. Netflix is one of the main leaders in the world of streaming, despite a substantial drop in subscribers in recent months. Example example. Porter’s 5 Forces, Competitive Forces & Industry Analysis. 1997 founded to offer online movie rentals by Reed Hastings and Marc Randolph. Although Netflix did not invent on-demand video streaming, it has proved that this business model can be viable. Basic Information of Netflix Company Name Netflix Annual Revenue 2019： 6. Learn how to conduct a PESTEL analysis of Netflix, the world's largest online streaming entertainment service provider. Example example. Netflix PEST or PESTEL analysis is a simple and effective tool used in scenario analysis to acknowledge the crucial external (macro environment level) forces which may impact a company. PoliticalUpdated: Jul 21st, 2021. Netflix Designing the Netflix Prize A Spanish Version. The PESTEL analysis is a tool that businesses use to analyze macro-environmental factors that have the potential to impact on performance. Netflix Analysis. 1 Touchstone SWOT Analysis Presentation: Netflix Inc. The Netflix in 2011 PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. PESTEL Analysis & Environment Analysis. Fatores políticos, econômicos, socioculturais e tecnológicos estão incluídos. Download to read offline. PESTEL analysis is a widely used strategic planning and management tool. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Part 3. Right now, We will present the results of our research about the Twitter macro environment. Access the PESTEL analysis. 2. The Netflix PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal. PESTEL Analysis of Netflix By Abhijeet Pratap / April 25, 2020 Netflix is the leading streaming services provider with a global presence. dollars Annual Revenue 2020：1. A comprehensive report on Netflix's strengths, weaknesses, opportunities and threats based on SWOT and PESTLE analysis. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. However, with an increase in internet usage, US telecom giants AT&T have. Swot analysis of Netflix. Netflix SWOT Analysis. Netflix has chosen to promote the new season of “Narcos” by placing a huge banner in the middle of Madrid. 0%). After that, Netflix became accessible on Apple gadgets, TVs, cellphones, and tablets. With an objective PESTEL analysis of the retail industry, you can decipher the potential growth they can attain. The PESTEL Analysis of Netflix The Public Relations Box Office Flop will take into account the most important aspects of the external environment that impact the business. NETFLIX Presented by Max Wasserman, Brett Miller Jake Ciotola, Kayla Salant, Sara Miller Mike Muchnikoff. It helps in strategic decision-making and goal setting. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. In this blog we will conduct the PESTEL analysis of Netflix. PESTEL is an acronym for six factors: political, economic, social, technological, environmental, and legal. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Netflix PESTEL Analysis 1 Netflix PESTEL Analysis [NETFLIX] The new-age primetime entertainment company Netflix was started as a DVD rental service focusing on logistics and delivery. The politics,. Economic Factors that impact Netflix What are Economic Factors in PESTEL Analysis / PEST / Macro Environment Analysis . Business Sector : Media and Entertainment. 3 INTRODUCTION Brand Reputation – Netflix has risen to become a household name within a short period. Step 1 – Defining relevant industry for Netflix Aggressive in casestudy. Netflix recorded an annual revenue of more than USD$29 million in 2021, and this was mainly down its STP strategy. 2%, respectively, in 2023. | Find, read and. 👓 Netflix Case Study Strategic Management – Idea #1 Our Experts can deliver a. Posted on March 3, 2023 by Daniel Pereira. Netflix Value Chain analysis is an interesting study because of the company's innovative business model based on digital content sales. PESTLE analysis is a strategic tool used to evaluate the macro-environmental factors that can impact the performance and success of a business. The social elements include demographics, cultural trends, customs, etc. Francois Brochet, Suraj Srinivasan, Michael Norris provides extensive information about. This segment of Pestel Analysis provides the analysis of the socio-cultural environment prevalent in the organizational environment. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. However, the slow economic growth of countries that contribute a significant portion of the company’s finances, like China, can threaten its progress. Exponential growth-Netflix’s annual report reveals that the revenue is growing quarter by quarter, in Q42020 the revenue was $6644 million which increased to $7342 million in Q22020 and ultimately finished at $7709 million in Q42021. 5% last quarter from a 1% per capita income in 2000, positioning it in front of China as the world’s fastest-growing large economy The PESTLE/PESTEL analysis is a strategic management tool that determines the effects of the industry’s remote or macro-environment on the company. It can’t offer the full picture. The application of PESTEL analysis can help The Impact Of Digital Technologies On The Paid Content Market Examining the Netflix Paradigm. Netflix is among the most popular streaming platforms, with a subscription-based business model. Porter's Five Forces Analysis of Netflix, Inc. A Análise PESTLE da Netflix também analisa muitos fatores extrínsecos. Legal Environment: Starbucks Customer Claim Gets An Icy Reception 25th August 2016. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Tesla’s growth. Netflix Value Chain Analysis must also consider the customers’ perceived value that may justify the higher price charged by the company compared to competitors. Definition of PEST Analysis. September 19, 2023. 5 Integrating SWOT and PESTLE analysis. PESTEL Analysis is a strategic framework for examining the macro-environmental factors that impact an organization, project, or industry. Political, economic, socio cultural, and technological factors are all included. The PESTLE Analysis of Netflix also looks at many extrinsic factors. 05/page. Netflix made the audacious statement that it allowed customers to stream TV shows and movies to their PCs in 2007. Netflix's market segmentation, targeting, and positioning strategies have placed the Los Gatos, California-based company as a leader in the mass media and technology & entertainment industry. The Netflix PESTLE Analysis will highlight the key external business determinants that can lead to potential opportunities as well as threats for the company. However, the company is also affected by a number of external factors which may be beneficial or harmful to its overarching goal of providing its core. EdrawMax has thousands of free templates. The Netflix marketing mix (4Ps) analysis in this post gives you an insight into those. 1. The study might also help Netflix identify its advantages and disadvantages. Currently, Disney Studios has an Umbrella Corporation, which has grown exponentially in the past nine decades. Step 2 – Identify the competitors. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. It helps assess the external factors that impact the company and the industry as a whole. Netflix PESTLE Analysis Example Netflix is a popular over-the-top (OTT) content platform that has its headquarters in Las Gatos, United States. If for example, you are Pizza Hut and you want to start a new pizza store, you have to do a SWOT analysis of the competition. 4%), Australia (68%), and Latin America/Caribbean. . It is important to note that the Netflix Inc Proving the Skeptics Wrong PESTEL Analysis will be market specific, and the implications of the factors change for a company when the. This marketing plan consists of key elements that make up the Netflix marketing mix. 2. January 14, 2023. Akses analisis PESTEL Netflix. Carrefour PESTEL Analysis. This article aims to give you a clear idea of how to apply the PESTEL analysis to your company through a real-life and free PESTEL example. was founded in 1997, initially selling and renting DVDs by mail. A key element of this ‘PESTEL analysis of India (Country Profile)’ is the economic environment. 1 Importance of economic factors in the PESTEL framework. 00 11. การวิเคราะห์ PESTEL Analysis เป็นเครื่องมือที่พัฒนาต่อยอดมาจาก PEST Analysis โดยเพิ่มปัจจัยภายนอกที่สำคัญเข้ามาอีก 2 ปัจจัยคือ Environment (E) และ Legal หรือ Law (L)Some of the PESTEL Analysis factors that are impacting the Netflix: A Creative Approach to Culture and Agility business environment are –. PESTLE Analysis isn’t just for a select few; it’s a universally useful tool for businesses of all kinds. 2. Posted by Zander Henry on Aug-22-2018. Key factors to look at while conducting a PESTEL analysis include political, economic, social, technological and legal factors among others. This analysis will be conducted for Netflix, which as (Forbes, 2020) described: Netflix, Inc. The following elements must be considered by Netflix in order to. You pay a monthly subscription to have access to this portfolio. Netflix's continued success relies on its agility to respon market dynamics and offer a unique user experience. SWOT analysis . operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism. The streaming market is a potential blue ocean. Introduction. It is important for Study Questions for Netflix B. Exemple 6 : Analyse PESTEL de Netflix. operates in a complex and dynamic environment. Netflix PESTLE Analysis Example. Toyota Motor Organisation: PESTLE Analysis. Right now, We will present the results of our research about the Facebook macro environment. February 23, 2021. Changes in macro environment. Step 4 - SWOT Analysis of Netflix in India: The Way Ahead. The internal factors in this SWOT analysis of Netflix Inc. Some close competitors on the. Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of TXTBookRental Netflix or Blockbuster. 8%), agriculture (12. According to the company, there are more than 98 million subscribers as of 2017 (Netflix 2). 4/8 Technological Factors: The technological factors in the PESTLE Analysis of Netflix are mentioned below: Since, Netflix is an online based app so technology plays an important role for the right, patent and other intellectual property. Therefore, it’s unsurprising that the intersection of both fields has led to the rise of one of the most rapidly growing business models ever seen: over-the-top media services (or online streaming. PESTLE. It has more than 221 million users as of 2022. In this article, we will do a PESTEL Analysis of Netflix. Netflix Porter’s Five Forces analysis covers the company’s competitive landscape as well as the factors affecting its sector. PESTEL is broken down into six categories referencing factors that can or will affect the topic chosen for the analysis. 1. The application of PESTEL analysis can help Has Netflix Reached Its Peak. 5 billion just to sure the rights for these original shows. S. Netflix SWOT Analysis. 1. PESTEL analysis is a widely used tool that shows the role of external factors responsible for sustainable company development. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. 2%, 17. Netflix needs to be careful to set difficult but achievable goals for sustainability. It is now accessible in lots of homes. Agenda NETFLIX COMPANY OVERVIEW ANALYSIS OF COMPETITIVE ADVANTAGE PROFITABILITY OF THE INDUSTRY FORMULATION OF STRATEGY STRATEGIC IMPLEMENTATION FUTURE. This Netflix PESTEL analysis can be described as a framework that helps company achieves its long-term and short-term goals. Step - 2: Template Selection. Key Takeaways The Toyota PESTEL Analysis carried out in this article gives a detailed view of several factors. การดูการวิเคราะห์ PESTEL สำหรับ Netflix เป็นความช่วยเหลือที่ดี มันจะแนะนำบริษัทในการพิจารณาแต่ละปัจจัยที่ส่งผลกระทบต่อพวกเขา นอกจากนี้ การ. EXECUTIVE SUMMARY Mission Statement “To grow our streaming membership business globally within the parameters of our profit margin targets. The headquarters of the tech company is in Yuhang District, Hangzhou, Zhejiang, China; George Town, Cayman Islands. Facteur politique. operates in many countries of the world and due to which it is exposed to various types of political environment and system risks. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. Netflix PESTLE analysis. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. You can judge 6 types of environmental influences in the PESTEL framework. Posted by Zander Henry on Aug-22-2018. is a streaming entertainment service company, which provides subscription service streaming movies and television episodes over the Internet and sending DVDs by mail. BTCC: World’s first Bitcoin ETF launched in Canada. 2. שאלות נפוצות על PESTEL Netflix Analysis; חלק 1. industry. It is a useful technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Netflix is facing in its current business environment. internal and external analysis . – Analyze how each factor may affect the entity. A Análise PESTLE da Netflix também analisa muitos fatores extrínsecos. 0% and 18. • Netflix is a media company with a portfolio of original and licensed content. 1. The application of PESTEL analysis can help Netflix Inc The Second Act - Moving Into Streaming. At the heart of this strategic prowess lies the PESTEL analysis framework, a critical tool for companies and managers alike. operates in a complex and dynamic. 1. is a streaming entertainment service company, which provides subscription service streaming movies and television episodes over the Internet and sending DVDs by mail. However, the consumer demand has weakened recently. POLITICAL 1) Country censorship is the restriction of some contents that the government declares as offensive, harmful, or compromising religion and racial harmony. • The aim of this work is to achieve the attention of the reader explaining the different factors that have an impact in this organisation through the PESTLE Analysis. Amazon is one of the most easily recognizable names in the world and has wide-reaching effects on how we consume many products. It is important for Study Questions for Netflix B. Introduction The analysis of the macro environmental factors will be based on Netflix. It is through the Google marketing platform and ads. 604 billion (2019) 1. Moreover, the company can use the analysis to understand its strengths and weaknesses. PESTEL Analysis of Netflix. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. It is important to note that the Netflix Disrupting Digital Streaming PESTEL Analysis will be market specific, and the implications of the factors change for a company when the. Netflix is the leading provider of entertainment streaming services all over the globe. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Netflix operates in a dynamic environment where it is influenced by. In 2017, Netflix invested $2. Do the SWOT analysis of the Netflix in India: The Way Ahead . PESTEL Analysis diagram requires you to add Political, Economic, Sociological, Technological, Legal, and Environmental content so that the reader will understand what influences an organization. guna MindOnMap dalam keadaan itu. Moreover, the report contains analyses of Netflix leadership, business. Porter's 5 Forces identifies competition, new entrants into the industry, supplier power, buyer power, and the threat of substitute products and services in the market. At the turn of the. They are: P olitical. 4. Netflix Vs. Tesla PESTEL Analysis. Các yếu tố chính trị, kinh tế, văn hóa xã hội và công nghệ. As a result, this will affect a small segment of users and its demand for the product due to the limited access some Netflix countries have (Greenberg, 2016). For this reason, we will examine the political, economic, social, technological, ecological, and legal influences on Facebook’s performance. Political Economic Social Technological Environmental Legal To show you how valuable it can be to run a PESTEL analysis before your next marketing campaign,. Part 2. Membuat analisis PESTEL untuk Netflix adalah penting. Competition in the industry (Strong force) Netflix competitor's analysis shows that competition in the content industry is a strong force. By integrating them, you can gain a holistic and balanced view of your. It works similar to the SWOT analysis that evaluates the internal factors to determine the growth opportunities of an organization. 5 Threat of new entrants. 2. Among them are the very abrupt rise in. Exercise: To get started on a PESTEL Analysis for your brand, you can follow these 5 steps: Selection: Select up to 4 factors that you feel are relevant to your brand for each of the 6 PESTEL categories. The following is a detailed article on Netflix’s PESTEL analysis. Netflix operates in a dynamic environment where it is influenced by. Análise PESTLE para Netflix: determine as possíveis oportunidades e ameaças. Netflix was the first company to scale video streaming globally and the company name has become synonym for subsection based on-demand media with huge content library. It discusses the political, economic, sociocultural, technological, environmental, and legal factors influencing its performance and profitability in the coming years. PESTEL / STEP / PEST Analysis of Netflix Case Study Solution of Netflix SWOT Analysis and Solution of Netflix References & Further Readings. 2%, respectively, in 2023. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. PESTEL Analysis is a framework for analyzing the macro-environmental factors that can impact. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental. High level marketing know-how with huge expenditure on marketing activities is required to enter the industry. In US markets, audiences shift away from traditional TV towards on-demand streaming services like Netflix. It also needs to consider politics when it is looking to launch content into certain The steady growth of the mass media and entertainment industry in various developing countries looks promising for the development of Disney, as indicated by Disney PESTEL analysis. Currently, Netflix can be viewed in over 190 countries worldwide (Help. Even though they’re branching into more original content, the cost of these shows and movies is incredibly high. This PESTLE country analysis report on Egypt provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. High brand development cost weakens the threat. Netflix is a US production company and a quality content platform. identifies external factors in the company’s industry environment. Selain itu, Netflix juga memiliki layanan penyewaan DVD melalui surat. The brand, platform, and content are strengths. The brand has seen very rapid growth in recent years, driven largely by increased smartphone use and the proliferation of 4G. It helps assess the external factors that impact the company and the industry as a. The growth of Netflix will be driven by consumer satisfaction with its wide range of television series and movies that can be downloaded as well as streamed on different platform available in the market (Netflix, Inc. High level marketing know-how with huge expenditure on marketing activities is required to enter the industry. The Netflix Disrupting Digital Streaming PESTEL Analysis will look at the external factors – political, economic, social, technological, environmental, and legal.